My Resume

Leo Burnett, Detroit

Senior Producer

·    Managed the overall multi-million-dollar retail production budgets and strategy of spending for each of Cadillac’s retail productions for 2022, 2023 and 2024.

·    Sourced directors, editors, and production partners specific to each project’s needs to bring to life the sold creative concept.

·    Managed relationships with multiple external vendor partners, clients, and internal team members to ensure projects run efficiently and within the timeline and budget.

·    Pitched and gained client alignment on a new production approach for the 2024 Cadillac Spring Retail Campaign that created a more streamlined upper management review process.

·    Researched and utilized new production technologies, like the 360 LED volume stage and Unreal Engine, to modernize Cadillac’s retail production workflow.

· Produced the content for Cadillac’s Halo, Flagship vehicle, the CELESTIQ.

·    Produced and managed a multi-million-dollar running footage package with Director Anders Jendenfors and production company Radical Media capturing driving footage of 14 vehicles in multiple locations over 4 production days.

·    Produced the 2022 Summer Retail campaign for Cadillac with Director Meji Alabi and production company RSA. Edited with Mah Ferraz at Cut and Run Austin.

·    Managed the 2022 Winter Retail campaign for Cadillac with Director Oliver Wurfell and production company JOJX. Remotely recorded Regina King as Cadillac’s voice-over talent for the campaign.

·    Produced each season’s sales event offer cards in CGI for tagging of vehicle offers for the Spring, Summer, and Winter retail campaigns.

Doner

Integrated

Producer

·       Produced the Fairlife CorePower brand campaign with four-time Olympic gold medalist, Simone Biles, for the 2020 Tokyo Olympic Games.

·       Coordinated a 10-day production with Director Tyler Manson and production company Supply and Demand for Fiat Chrysler Automobiles to capture running footage which was used to develop 13 long-form online videos that highlighted the unique features of each vehicle.

·  Worked alongside Wieden+Kennedy’s creative and production teams to co-produce a dual-agency, cohesive Tier 1 and Tier 2 brand campaign for McDonald’s frozen beverages product launch.

·       Remotely produced Fairlife Milk’s national broadcast campaign featuring three unique commercials that highlighted different products and their benefits.

·       Produced dozens of 3D, CGI assets for Nature’s Bounty to use in both television and digital media platforms that featured multiple products from their product lines.

·       Sourced, contracted and created digital stop-motion content with social media influencers from around the globe for Cox Communications to highlight the features of their product, Contour

·       Developed and implemented the production strategy for Penn Gaming’s brand campaign which streamlined their monthly tagging work for 25 different casino properties and made their post-production more efficient and cost-effective.

·       Post-produced the biweekly Tier 3 retail tag work for JCPenney from 2015-2016.

Campbell Ewald

Associate Producer

·       Created a series of web videos for the United States Navy featuring different naval officers and their roles to educate prospective recruits and increase recruitment numbers.

·       Developed a series of web videos for the University of Michigan Health Systems, featuring different patients and their success stories.

·       Additional Client Work: Cadillac, OnStar